After Thin's was sold to Snack Brands Australia (Owned by Arnotts), Smith's produced a line of potato chips under the Lay's brand for a brief period of time. PepsiCo acquired The Smith's Snackfood Company in 1998 and marketed Frito-Lay products under that label, using the name Thins. They are now marketed under the Lay's label. PepsiCo commercialized potato chips under the name Frenchitas until 2001.
International Ī 140g packet of Lay's Paprika Flavoured (Poland). In 2012, Frito-Lay products comprised 59% of the United States savory snack-food market. In the 2000s, the company introduced “kettle-cooked” varieties, as well as a more highly processed variety ( Lay's Stax) that was intended to compete with Pringles, and several differently flavored varieties. In the mid- to late 1990s, Lay's introduced a lower- calorie baked variety, and a fat-free variety ( Lay's WOW chips) that contained the fat substitute olestra. Shortly thereafter, the company introduced the "Wavy Lay's" products to grocery shelves, with a national rollout in 1994. In 1991, the company introduced a new formulation of their chip that was crisper and kept fresher longer. In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. Annual revenues for Frito-Lay exceeded $180 million by 1965, when the company had more than 8,000 employees and 46 manufacturing plants. Sales of the chips became international, with marketing assisted by a number of celebrity endorsers. Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one". Doolin, merged with Lay’s, forming Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, which was then the highest sales revenue earned by any manufacturer. In 1961, the Frito Company, founded by Charles E. The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as its celebrity spokesperson. Lay crisscrossed the southern United States, selling the product from the trunk of his car. In 1938, he purchased the Atlanta, Georgia-based potato chip manufacturer "Barrett Food Company", renaming it "H.W. , salesman Herman Lay opened a snack food operation in Nashville, Tennessee. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.įrito-Lay primarily uses the brand name "Lay's" in the United States, and uses other brand names in certain other countries: Walkers in the UK and Ireland Smith's in Australia Chipsy in Egypt and the West Balkans Tapuchips in Israel Margarita in Colombia and Sabritas in Mexico. Lay's is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States.
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